AI DESIGN FASHION SYSTEM
SHOPPING WILL BE EASIER & MORE ENJOYABLE
INDIVIDUAL PROJECT
THE PROBLEM STATEMENT
Challenges in Online Clothes Shopping for Consumers:
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Delivery delays
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Size discrepancies
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Potential self-discrepancy due to idealized body images
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Lack of tactile experience
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Varied material quality
Challenges in Online Clothes Shopping for Consumers:
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Long queues during holidays for fitting rooms
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Limited time and energy to select the best clothes and try them
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Difficulties in decision-making
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Limited clothing options
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Difficulty finding accessories to match chosen outfits
DESIGN INTENT
WHO
The primary target audience consists of frequent customers. Additionally, the system accommodates disabled individuals.
WHAT
Physically: An AI machine, resembling a half-bowl, can be positioned either atop a comfortable couch or freestanding. Positioned beside the consumer's head, it allows buyers to view available outfits in the shop and visualize the outfit on their body from four different angles.
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Virtually: Initially, the AI machine analyzes one or two photos provided by the consumer to determine body size, skin color, and age, subsequently offering a suitable outfit based on these specifications. Additionally, it suggests matching accessories tailored to the outfit and consumer's specifications. The consumer can then virtually try on the outfit, inspect it before purchase, and choose from various payment options.
WHY
In today's fast-paced lifestyle, people seek efficiency and convenience, making AI machines invaluable. Moreover, consumers often struggle with decision-making when faced with multiple outfit options. The AI system alleviates this dilemma by recommending the best outfit tailored to their size, skin tone, and age. Additionally, shoppers appreciate being able to browse through a wide selection of suitable clothes quickly, a task simplified by the AI machine's offerings. Finally, post-purchase, selecting matching accessories can be overwhelming, but the AI system streamlines this process, ensuring buyers find complementary items swiftly.
HOW
I aim to validate my design by researching online, conducting interviews, and observing shopper behavior in retail centers. Through internet research, interviews, and observations, I'll assess the demand for the proposed shopping system and buyers' readiness to adopt it.
WHERE
The system is designed for integration within clothing shopping centers, particularly within renowned brands like Zara, H&M, and Cotton On.
PERSONA
DESIGN IDEATION
DESIGN INSPIRATION
FINAL SKETCHES & DESIGN
THE FIRST IDEAS
