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RESEARCH & PLANNING

1. Qualitative Research Methodology

Qualitative research involves gathering and analyzing non-numerical data (text, video, or audio) to gain in-depth insights or generate new research ideas. Interviews were conducted to understand parents' ideas and preferences, informing the design of a low-fi prototype. Thematic analysis was employed to interpret interview results, providing flexibility and enabling the analysis of extensive data sets. This qualitative approach informed high-level requirements related to children's lifestyles during COVID-19, the need for social engagement, and expression of emotions. The low-fi prototype was refined based on parents' feedback gathered through qualitative research, facilitating further development.

2. Practice-based Research Methodology

Practice-based research involves a unique exploration for acquiring new insights derived from practical outcomes, manifested in creative expressions like designs, digital media, and models. Original contributions to the field are encapsulated through these creative works. In the context of an interview-based study, thematic analysis was applied to identify problems and solutions based on collected data. Responding to parents and children's needs, a visual art app was sketched and converted into Figma for responsive prototyping. User testing, employing qualitative methods such as interviews and surveys, will provide valuable data from participants.

3. Interview

The interview was used to collect data from ten parents who have children aged three to five. We followed a structured interview process, which is a systematic approach to interviewing during which the interviewer asks the same predetermined questions to all candidates in the same order. Questions were chosen to gain qualitative responses, with the conversations structured according to creative activities and screen time for preschool children

Questionnaire & UX Goals

Transcripted answers from the interview with parents and found the main problems

WhatsApp Image 2022-03-20 at 11.13.49 PM (1).jpeg

WhatsApp Image 2022-03-20 at 11.13.49 PM.jpeg

https://docs.google.com/spreadsheets/d/1eu3WhW8ionPFYNcZiZdgbNdmibZyjBwp9NBcomsgQoI/edit? usp=sharing

Thematic Analysis Result

THE PROBLEM STATEMENT

Issue during COVID-19:
- Preschool children lack group creative activities with their peers due to pandemic restrictions.
Parental Challenge:
- Parents working from home find it difficult to consistently monitor and engage with their children.
Entertainment Dilemma:
- Many resort to providing tablets or mobile phones for child entertainment.
Trustworthy App Need:
- Seeking a reliable app to enhance creativity and foster engagement with other children.
Screen Time Concerns:
- Parents express worries about excessive screen time and seek solutions for better control.

Existing apps and Case studies

PERSONA

DESIGNING THE SOLUTION

EARLY SKETCHES

INITIAL PROTOTYPE

LOW FIDELITY PROTOTYPE

USER TESTING

After designing the low-fidelity prototype, User testing was performed with four parents to get their ideas, emotions and desires to improve the mobile app

QUALITATIVE DATA IN USER TESTING

Differentiation Between Parental and Children Slides: Clear visual distinction between interfaces for parents and children.
Enhanced Recognition with Real Children Pictures: Utilization of actual children's images for improved recognition and personalization.
Increased Parental Safety Control with Touch Functionality: Implementation of touch controls for heightened safety features under parental supervision.
A blend of Parallel Play and Co-Play: Integration of both parallel play and co-play elements for a well-rounded interactive experience.
Greater Freedom for Profile Picture Creation: Empowering users, especially children, with more creative freedom to personalize their profile pictures.

QUANTITATIVE DATA IN USER TESTING

The most gratifying aspects are found in responses to questions two and nine, which are centered around nurturing creativity in children through the app and gauging their interest in future app usage.