RESTYLE
ENCOURAGING USERS TO SELL, BUY, AND SWAP THEIR CLOTHES
REDUCING FASHION WASTE
2 - PERSON TEAM - STUDENTS
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MY ROLE: UX RESEARCHER & UI DESIGNER
RESEARCH & PLANNING
Define & Discover
In our Qualitative research, we conducted interviews with five individuals to understand user needs related to clothing purchases and ways to reduce the frequency of buying new clothes. Key findings include:
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Consumer Attitudes and Cultural Influences:
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Uncovering insights into the impact of attitudes and cultural factors on clothing choices.
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Desire for a New Style:
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Discovering that individuals often seek new styles when feeling tired of their current wardrobe.
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Technical or Quality-Related Concerns:
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Recognizing that clothing wear and tear, including damage or deterioration, influence purchasing decisions.
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Reluctance to Buy Secondhand:
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Identifying a lack of motivation among participants to explore secondhand clothing options.
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Challenges in Fit Assessment:
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Noting issues related to uncertainty about the fit of clothes when using certain marketplaces.
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Knowledge Gap in Clothing Coordination:
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Observing a lack of awareness regarding how to effectively match existing clothes.
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Limited Information on Clothing Repairs:
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Highlighting a deficiency in knowledge about fixing and maintaining clothes.
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These findings serve as valuable insights for developing strategies to address user needs and encourage more sustainable clothing practices.
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Based on these findings, I created a persona for whom we would tailor our design.
IDEATION
Studio Activities
BRAINSTORMING 1
BRAINSTORMING 2
CASE STUDIES
USER FLOW
Case Study
DESIGNING THE SOLUTION
Each user possesses a dedicated profile page for sharing clothes to sell or swap, with a Star icon displaying their swapping/selling and buying rates.
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Achieving a five-star rating grants users free access to swapping/selling/buying events, while those with fewer stars can attend by purchasing a $10 ticket. These events offer an enticing atmosphere with drinks, food, and live music, fostering social connections and encouraging the exchange of second-hand clothes to earn more Stars.
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The profile page also features an icon indicating the ability to creatively match current clothes.
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When users upload items, the app intelligently combines them to suggest new styles, minimizing the need to purchase additional clothes for matching purposes. This innovative feature promotes sustainable fashion choices and enhances the user experience.
Design Statement
On the next page, users have access to a variety of second-hand clothes shared by fellow users for swapping and selling. The intuitive interface allows users to browse through the items, expressing interest by clicking on a specific item to view its price and the seller's location.
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Upon entering the page for their favorite clothes, users can delve deeper by exploring the buyer/swapper profile. The app facilitates communication by enabling users to send a personalized message, such as "Hi Sara, Do you fancy a swap or are you looking to sell?"—facilitating seamless and engaging interactions among users.
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On this page, users encounter an interactive feature enhancing their experience. A prominent frame atop each item beckons the user with two options: "Try It" or a simple press action. Engaging with either option allows users to virtually visualize how their favorite clothes would look on their own body, providing a dynamic and personalized try-on experience. This innovative feature adds an extra layer of convenience and confidence to the browsing and selection process.
By tapping this icon, users can access a curated selection of instructional videos from YouTube. These videos offer valuable insights and tutorials on how to effectively repair and repurpose clothing, empowering users with the knowledge and skills to breathe new life into their garments. This feature promotes sustainability and encourages users to embrace a more eco-friendly approach by extending the lifespan of their wardrobe through simple repairs and creative transformations.
On this page, users can discover the latest events hosted by the community and secure their tickets for participation. This dynamic feature keeps users informed about upcoming gatherings, creating a seamless experience for event exploration and ticket acquisition. It enhances community engagement, ensuring users can easily access and join events aligned with their interests in second-hand clothing exchange, fostering a vibrant and connected community.
Story board
